Top 3 Metaverse Mistakes for Businesses to Avoid

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A PricewaterhouseCoopers survey conducted in July found that 66% of 1,000 business executives said their company actively participates in the metaverse.


A PricewaterhouseCoopers survey conducted in July found that 66% of 1,000 business executives said their company actively participates in the metaverse.

The term “metaverse” can appear to some to be a current phenomenon. From Prada’s virtual winter sports collection to Disney’s declaration that the metaverse is “top of mind,” businesses from every industry have hurried to introduce new virtual services.

Businesses must exercise caution when entering the metaverse, even if it can be a useful tool for attracting clients and creating new revenue sources. Businesses risk being accused of merely wanting to make a profit rather than developing products or services that have been genuinely developed with customers in mind, or of not being driven by a clear plan for improving customer experience. For organizations, this kind of backlash might be disastrous.

Here are the top 3 things businesses should avoid when entering the metaverse.

1. Not prioritizing customer experience

One of the most important mistakes that businesses can make in the metaverse is failing to focus on the customer experience. When businesses fail to focus on their customers, they risk damaging their brand. Take Team17 for example: its decision to offer NFTs resulted in a negative reaction from gamers.

In the digital age, market research has never been more important. There are virtually limitless competitors trying to attract prospective customers. You can improve customer experience by developing apps. But it’s also important to consider the competition. If you don’t know your target audience, developing an app won’t improve your online experience.

Often, companies assume that if a customer doesn’t complain about their experience, they must be happy. This is a mistake that can lead to lost customers. You need to monitor your customers’ feedback and turn frustration into an opportunity to improve your service. Even when you have a few unhappy customers, you need to figure out what went wrong.

Creating a strategy is critical. Once you’ve developed a clear strategy, you’re ready to move forward. Your strategy should focus on engaging customers and opening up new revenue streams. Without a clear strategy, it’s easy to fall into the trap of adopting a trend without thinking through the long-term benefits it could bring.

Building customer loyalty is another important goal in the metaverse. By building a loyal community, you can create a space where customers will return to buy your products. Offering exclusive deals, early access to new products, or special events for customers will build brand loyalty and encourage future purchases.

2. Single Platform Reliance

The possibility exists for engaging customers in new and exciting ways using virtual environments and NFT platforms. Particularly in the sports industry we are witnessing this. For instance, the Manchester City executives are creating a digital replica of the Etihad stadium. However, depending on just one platform or environment can be risky for businesses. If you put all your eggs in one basket, this could become a problem down the road and cause issues if the platform is compromised in some way. In addition, by using only one platform, you may find it difficult to reach the desired customer base. Instead, companies can use their own virtual worlds coupled with integration with already existing platforms to reach new markets and consumers.

Some of the most well-known examples of these virtual worlds and platforms with established user bases that can be used by businesses wishing to enter the metaverse are Decentraland, Roblox, and Sandbox. Leading brands that are intelligent and prudent will assess the options and choose the best platforms based on a specific strategy.

3. User Privacy

The collection of data in the metaverse will enable companies to derive information about users and their preferences. The development of such tools could test current notions of privacy and corporate policy. For example, a health insurance company could gain access to user information about health problems before the user even notices them.

Various privacy and security issues exist in the metaverse, such as hacking, identity theft and exploitation. The metaverse can also expose people to physical and social security threats. As a result, organizations that implement the technology must carefully consider the risks it poses to its users.

When adopting metaverse technology, businesses who have invested in or are considering investing in the metaverse must consider the anxieties and concerns of their customers.

Consumers are concerned about the metaverse’s effects on privacy and society. Businesses must continue to focus on establishing trust because it will be crucial in creating a metaverse where their business can flourish and users can enjoy interacting in the decentralised, digital world.

Businesses who want to use the metaverse have a chance to lead with this new technology, but they risk missing out on its full potential if they don’t plan ahead. Businesses may improve the experience for both new and existing customers by ensuring that their metaverse strategies are future-proofed and have the broadest appeal possible for both customers and fans.

Verchool and the Metaverse

Verchool is a pioneering Virtual Extended Reality (VER) metaverse development company, spread across five continents and ten global cities, to create, develop, and launch metaverse tech communities, platforms, spaces, studios, and labs for its clients.

Verchool provides corporates, conglomerates, governments and global family offices with exponential growth and competitive advantages via a multitude of VER metaverse technology solutions. These can be integrated with employee or customer engagement digital strategies that will provide additional brand equity, new revenue streams and the creation of new bankable digital assets. 

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